Cleartrip reveals mobile insights on city exploration and traveller behaviour
NEW DELHI: A study by Cleartrip called Mobile Insights on City Exploration and Traveller Behaviour has revealed that the share of mobile trafffic for the company in the last quarter was 75% while the share of transactions on mobile was 40%.
Transactions between mobile phones and tablets were skewed towards mobile phones with 93% people booking through mobile phones and 7% through tablets.
According to Cleartrip, the Jio wave created an impact with a notable growth in transactions (from 5% in Q2 to 17% in Q3) on the Jio network.
Cleartrip Local registered a 55% quarter on quarter growth - which means that city-dwellers are looking at spending their leisure time by engaging in things beyond the cliche. The company noticed a city-wise preference for 'Events' vs 'Activities' vs 'Eat Out' on Cleartrip Local. Delhi likes 'Events' while Bengaluru inclines towards 'Activities'.
'Events' generated maximum traction across Cleartrip Local categories - with a 296% quarter on quarter growth. 1 in 3 bookings was using the Pay at Hotel option. The average transaction size was greater by 50% quarter on quarter, despite the fares being higher - There was a clear holiday season wave with 60% increase in transaction. With demonetisation, there was a 165% increase in third party wallet utilisation, though the share of third party wallets in overall transactions is small.
Transactions between mobile phones and tablets were skewed towards mobile phones with 93% people booking through mobile phones and 7% through tablets.
According to Cleartrip, the Jio wave created an impact with a notable growth in transactions (from 5% in Q2 to 17% in Q3) on the Jio network.
Cleartrip Local registered a 55% quarter on quarter growth - which means that city-dwellers are looking at spending their leisure time by engaging in things beyond the cliche. The company noticed a city-wise preference for 'Events' vs 'Activities' vs 'Eat Out' on Cleartrip Local. Delhi likes 'Events' while Bengaluru inclines towards 'Activities'.
'Events' generated maximum traction across Cleartrip Local categories - with a 296% quarter on quarter growth. 1 in 3 bookings was using the Pay at Hotel option. The average transaction size was greater by 50% quarter on quarter, despite the fares being higher - There was a clear holiday season wave with 60% increase in transaction. With demonetisation, there was a 165% increase in third party wallet utilisation, though the share of third party wallets in overall transactions is small.
