YuppTV to offer original content, partners with film directors and production houses
MUMBAI: Taking a cue from international counterparts like Netflix and Amazon Prime Video, Indian video-on-demand player YuppTV has also decided to enter into original content production.
The company, which has raised $50 million from KKR-backed Emerald Media last year, today announced launch of YuppTV Originals.
Exploring concepts beyond cinema, YuppTV Originals will aim to bring forth unconventional story telling in collaboration with the top talent from the movie industry. This new content will be available in episodic format for the digital audience, exclusively on its platform.
Uday Reddy, founder and CEO of YuppTV, said, "We disrupted the entertainment sector with technology by launching YuppTV in 2006. Now with YuppTV Originals, we aim to disrupt the content space, following the needs of our evolving audience, and our vision of providing high-quality engaging content."
He added that YuppTV Originals will empower the content creators by providing direct access to the audience and thereby streamlining distribution.
YuppTV Original's initial focus will be on regional content in episodic format. The company has partnered with production houses such as I-candy Creation, Early Morning Tales – a division of Vijayanthi Movies, TrendLoud – The digital arm of Vision Times, Madhura Entertainment and Tamada Media.
YuppTV Originals' first mini-series, 'Endukila', will be launched during Ugadi, followed by another a series produced by Swapna Dutt's Early Morning Tales-a division of Vijayanthi Movies and director supervision by Nandini Reddy.
Deva Katta, of iCandy Creations, said, "Originals provide immense creative freedom for the evolving talent in the industry. As YuppTV provides a direct reach to the audience it will also help us pool in fresh talent and bring their creativity to the spotlight. Myself, my partner Krishna Vijay and our company iCandy Creations is delighted to be part of Originals and look forward to a prolonged partnership in producing engaging new-age content."
The company, which has raised $50 million from KKR-backed Emerald Media last year, today announced launch of YuppTV Originals.
Exploring concepts beyond cinema, YuppTV Originals will aim to bring forth unconventional story telling in collaboration with the top talent from the movie industry. This new content will be available in episodic format for the digital audience, exclusively on its platform.
Uday Reddy, founder and CEO of YuppTV, said, "We disrupted the entertainment sector with technology by launching YuppTV in 2006. Now with YuppTV Originals, we aim to disrupt the content space, following the needs of our evolving audience, and our vision of providing high-quality engaging content."
He added that YuppTV Originals will empower the content creators by providing direct access to the audience and thereby streamlining distribution.
YuppTV Original's initial focus will be on regional content in episodic format. The company has partnered with production houses such as I-candy Creation, Early Morning Tales – a division of Vijayanthi Movies, TrendLoud – The digital arm of Vision Times, Madhura Entertainment and Tamada Media.
YuppTV Originals' first mini-series, 'Endukila', will be launched during Ugadi, followed by another a series produced by Swapna Dutt's Early Morning Tales-a division of Vijayanthi Movies and director supervision by Nandini Reddy.
Deva Katta, of iCandy Creations, said, "Originals provide immense creative freedom for the evolving talent in the industry. As YuppTV provides a direct reach to the audience it will also help us pool in fresh talent and bring their creativity to the spotlight. Myself, my partner Krishna Vijay and our company iCandy Creations is delighted to be part of Originals and look forward to a prolonged partnership in producing engaging new-age content."
