Jeff Bezos promotes Amazon India head Amit Agarwal as senior vice-president

Agarwal will continue to lead the company's operations in India as the country head

Karan Choudhury  |  New Delhi 

Amit Agarwal
Amit Agarwal

Jeff Bezos, the founder of has promoted the online retailer's India head as senior vice-president in a global role, as the company looks to dominate the e-commerce market in the country

Agarwal, who led Amazon's assault in India over the past three years within catching distance of Flipkart, will continue to lead the company's operations in India as the country head.

"This (Agarwal’s promotion) indicates how excited is about the progress the company is making in India and the opportunity sees ahead,” India said in a statement.

Last April, Bezos took Agarwal into his core leadership or S team, to reinforce India's place in the world as it looks to dominate the last large open market in the world.  

So far, Bezos has been investing billions of dollars that has helped overtake local rival Snapdeal. He still lags behind market leader Flipkart, which revived its business last year after investor took charge from founders Sachin and Binny Bansal to turnaround the company.

Agarwal will also face competition from Chinese market leader Alibaba, which has picked stake in Paytm's e-commerce venture and has launched Mall, similar to that it has built to dominate China's e-commerce market.

Jeff Bezos promotes Amazon India head Amit Agarwal as senior vice-president

Agarwal will continue to lead the company's operations in India as the country head

Agarwal will continue to lead the company's operations in India as the country head
Jeff Bezos, the founder of has promoted the online retailer's India head as senior vice-president in a global role, as the company looks to dominate the e-commerce market in the country

Agarwal, who led Amazon's assault in India over the past three years within catching distance of Flipkart, will continue to lead the company's operations in India as the country head.

"This (Agarwal’s promotion) indicates how excited is about the progress the company is making in India and the opportunity sees ahead,” India said in a statement.

Last April, Bezos took Agarwal into his core leadership or S team, to reinforce India's place in the world as it looks to dominate the last large open market in the world.  

So far, Bezos has been investing billions of dollars that has helped overtake local rival Snapdeal. He still lags behind market leader Flipkart, which revived its business last year after investor took charge from founders Sachin and Binny Bansal to turnaround the company.

Agarwal will also face competition from Chinese market leader Alibaba, which has picked stake in Paytm's e-commerce venture and has launched Mall, similar to that it has built to dominate China's e-commerce market.
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