m.Paani raises $1.35 million in pre-series A round
BENGALURU: m.Paani, a mass market data and loyalty startup, has raised $1.35 million (approx Rs 9 crore) in a pre-series A investment round led by IDG Ventures, Blume Ventures and Saha Fund.
m.Paani plans to invest the money in product development, sales and marketing. m.Paani connects brands and firms directly to mass market consumers and offline merchants with real-time data and analytics.
It does this through its mobile-based consumer loyalty program which rewards consumers for spend with retail and brand partners, and its retailer loyalty Software as a Service solution that modernises small retailers who are a core channel to reaching massmarket Indian consumers.
m.Paani’s platform gathers demographic, transactional, geospatial and psychographic data about these consumers, in addition to business profile, transaction, customer and business territory data about channel retail partners.
“Our loyalty platform is the critical digital pipe that enables our partners to understand and target mass-market, unorganised consumers intelligently, long-term, and in real-time. Through continuous innovation we aim to bring big data to the informal economy, delivering intelligence to brand clients,” said Akanksha Hazari, CEO of m.Paani. m.Paani’s investors from its previous seed round include Aprameya Radhakrishna, cofounder of TaxiForSure.
m.Paani plans to invest the money in product development, sales and marketing. m.Paani connects brands and firms directly to mass market consumers and offline merchants with real-time data and analytics.
It does this through its mobile-based consumer loyalty program which rewards consumers for spend with retail and brand partners, and its retailer loyalty Software as a Service solution that modernises small retailers who are a core channel to reaching massmarket Indian consumers.
m.Paani’s platform gathers demographic, transactional, geospatial and psychographic data about these consumers, in addition to business profile, transaction, customer and business territory data about channel retail partners.
“Our loyalty platform is the critical digital pipe that enables our partners to understand and target mass-market, unorganised consumers intelligently, long-term, and in real-time. Through continuous innovation we aim to bring big data to the informal economy, delivering intelligence to brand clients,” said Akanksha Hazari, CEO of m.Paani. m.Paani’s investors from its previous seed round include Aprameya Radhakrishna, cofounder of TaxiForSure.
