Bring on the sparkle

How online jewellery stores are trying to tackle the issue of lack of consumer trust

Sangeeta Tanwar 

A wide availability of latest designs and ease of payment is pushing the urban, globally exposed Indian buyer in the age-group of 21 to 45 years to increasingly shop for jewellery online. According to Assocham-Forrester, the Indian e-commerce market is pegged at $38 billion (Rs 2,528.33 billion) and is projected to grow to $120 billion (Rs 7,988.74 billion) by 2020. Among all the goods sold via e-commerce, fashion as a category — comprising apparel, accessories and jewellery — makes up the highest volume of sales in India. The huge growth in fashion sales powering ...

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Bring on the sparkle

How online jewellery stores are trying to tackle the issue of lack of consumer trust

How online jewellery stores are trying to tackle the issue of lack of consumer trust A wide availability of latest designs and ease of payment is pushing the urban, globally exposed Indian buyer in the age-group of 21 to 45 years to increasingly shop for jewellery online. According to Assocham-Forrester, the Indian e-commerce market is pegged at $38 billion (Rs 2,528.33 billion) and is projected to grow to $120 billion (Rs 7,988.74 billion) by 2020. Among all the goods sold via e-commerce, fashion as a category — comprising apparel, accessories and jewellery — makes up the highest volume of sales in India. The huge growth in fashion sales powering ... image
Business Standard
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