Kotak Mutual Fund launches “Go Digital”

Kotak Mahindra Asset Management Company has launched "Go Digital," a digital platform that will help distributors to build their own website or a mobile application.

The distributor website will have facilities like back office software, scheme factsheet, initiate transaction facility for all AMCs, fund recommendation and e-locker facility for document management. Distributor's investors will also be allowed to login on the website or mobile application to view their portfolios, view scheme details, check recommendation given by IFA, access e-locker to manage documents and transact on their own.

"Through 'Go Digital' we will assist distributors in building their digital business. We believe this will help distributors improve productivity, reach out to a larger segment of clientele across geography and reduce costs," says Manish Mehta, National Head - Sales, Kotak Mahindra AMC.

Kotak Mutual Fund will be the knowledge partner to facilitate distributors in the initiative. It will not have any access to the distributor data or servers. Optimum Fintech will host a dedicated server space for each distributor whose access will be only with that particular distributor.

To buy the product, an IFA needs to visit the Optimum Fintech's website and fill in a few details. However, IFAs registered with Kotak Mutual Fund can avail this facility at a subsidised rate.