After Idea, Vodafone now announces anonymous mobile recharge facility

Vodafone India today announced that its subscribers in Madhya Pradesh and Chhattisgarh can now recharge their mobile phones, without sharing their mobile numbers with retailers.

The facility, called Vodafone Private Recharge, is available for all Vodafone users in the above mentioned telecom circles for free.

In a press statement, Mohit Narula- Business Head- MP & Chhattisgarh, Vodafone India, said, "The world is going Digital at a breakneck pace. With smartphones becoming the single most important storehouse of information, ensuring the privacy of subscribers by keeping their phone numbers private and protected, has gained paramount importance.

As one of the leading telecom services provider in the circle, Vodafone is happy to bring Vodafone Private Recharge, a free of cost service that will make our customers feel more secure and empowered while recharging, enabling them to stay connected through their mobile phone 24x7, without any concerns."

Related: Idea announces private recharge facility for females

To avail the Vodafone Private Recharge option, a customer needs to send a toll free SMS 'Private' to 12604. It provides a 10 digit code to the customer that can be used for subsequent recharges till midnight of the same day. To recharge at any multi-brand outlet, the customer simply needs to share the 10 digit code instead of the mobile number with the retailer.

However, Vodafone is not the first telecom operator to announce the private recharge service.

Idea Cellular earlier this month announced a similar facility which will be launched pan-India this month. However, that service will only available for female users.
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