Vivo, Maruti pay Rs 15-20 cr each for IPL sponsorship on Hotstar

Firms now appear to be ready to shell out big bucks to be visible on this medium

Viveat Susan Pinto  |  Mumbai 

As India's digital user base steadily grows thanks to higher penetration of smartphones and lower data costs, digital advertising prospects are also increasing for companies at the same time. Firms now appear to be ready to shell out big bucks to be visible on this medium. Sources said Vivo and Maruti-Suzuki had coughed up an estimated Rs 15-20 crore each as sponsorship money this year on Hotstar, Star's India's digital platform, which has the digital rights of the Indian Premier League (IPL), the annual T20 tournament organised during April-May. While Vivo is a ...

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Vivo, Maruti pay Rs 15-20 cr each for IPL sponsorship on Hotstar

Firms now appear to be ready to shell out big bucks to be visible on this medium

Firms now appear to be ready to shell out big bucks to be visible on this medium As India's digital user base steadily grows thanks to higher penetration of smartphones and lower data costs, digital advertising prospects are also increasing for companies at the same time. Firms now appear to be ready to shell out big bucks to be visible on this medium. Sources said Vivo and Maruti-Suzuki had coughed up an estimated Rs 15-20 crore each as sponsorship money this year on Hotstar, Star's India's digital platform, which has the digital rights of the Indian Premier League (IPL), the annual T20 tournament organised during April-May. While Vivo is a ... image
Business Standard
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