Consumer trust in the Tata brand is intact: Harish Bhat

Interview with Chairman, Tata Global Beverages & Brand Custodian, Tata Group

Viveat Susan Pinto  |  Mumbai 

As chairman of Tata Global Beverages (TGB) and brand custodian of Tata Group, HARISH BHAT, 54, is a busy man. Not only does he have the responsibility of pushing growth at the country’s leading tea maker; he also has the task of lifting the Tata brand in the aftermath of the Cyrus Mistry chapter. In this interview to Viveat Susan Pinto, he spells out his plan of action.  Edited excerpts: With N Chandrasekaran on board as the new Tata Sons chairman, the Group is now looking to put the past behind it. How is this trickling down to the businesses you ...

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Consumer trust in the Tata brand is intact: Harish Bhat

Interview with Chairman, Tata Global Beverages & Brand Custodian, Tata Group

As chairman of Tata Global Beverages (TGB) and brand custodian of Tata Group, HARISH BHAT, 54, is a busy man. Not only does he have the responsibility of pushing growth at the country's leading tea maker; he also has the task of lifting the Tata brand in the aftermath of the Cyrus Mistry chapter. In this interview to Viveat Susan Pinto, he spells out his plan of action. Edited excerpts:With N Chandrasekaran on board as new Tata Sons chairman, the Group is now looking to put the past behind it. How is this trickling down to the businesses you oversee?We are focused on building market-leading brands in select fast moving consumer goods (FMCG) categories. This includes tea, coffee, water and value-added foods. By value-added, I mean food ingredients such as spices, pulses and salt, which fall under Tata Chemicals. Tea, coffee and water are part of TGB. Market-leading to me not only means leadership in market share but also in terms of ideas. In other words, to re-invent the category for . As chairman of Tata Global Beverages (TGB) and brand custodian of Tata Group, HARISH BHAT, 54, is a busy man. Not only does he have the responsibility of pushing growth at the country’s leading tea maker; he also has the task of lifting the Tata brand in the aftermath of the Cyrus Mistry chapter. In this interview to Viveat Susan Pinto, he spells out his plan of action.  Edited excerpts: With N Chandrasekaran on board as the new Tata Sons chairman, the Group is now looking to put the past behind it. How is this trickling down to the businesses you ... image
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