PipeCandy gets Rs 7.3 crore in seed funds
BENGALURU: PipeCandy, a startup that runs an eponymous intelligent sales prospecting platform, has secured $1.1million (about Rs 7.3 crore) in seed funding from institutional investors IDG Ventures, Axilor Ventures, Emergent Ventures and Indian Angel Network and a clutch of angel investors.
"The money will be used to build intelligent models for new verticals. Basically, for R&D work," said Murali Vivekanandan, chief executive of PipeCandy. "It will also be used to scale up marketing and sales efforts."
The company uses data science to discover the right prospects for business-to-business (B2B) sales representatives and helps them segment the prospects based on nuances that are very specific to their respective industries. For example, a point of sale software company can discover retailers who have omni-channel presence and filter them based on the number of stock keeping units (SKUs) they sell.
PipeCandy currently tracks over 100 million decision makers across 40 million companies globally .
"The money will be used to build intelligent models for new verticals. Basically, for R&D work," said Murali Vivekanandan, chief executive of PipeCandy. "It will also be used to scale up marketing and sales efforts."
The company uses data science to discover the right prospects for business-to-business (B2B) sales representatives and helps them segment the prospects based on nuances that are very specific to their respective industries. For example, a point of sale software company can discover retailers who have omni-channel presence and filter them based on the number of stock keeping units (SKUs) they sell.
PipeCandy currently tracks over 100 million decision makers across 40 million companies globally .
