Filmy Connection-2: Bridging the screen divide

Initiatives to bring low-cost screens to small towns could change the face of the film business

Vanita Kohli-Khandekar  |  New Delhi 

The concluding part of a two-part series on the cinema market looks at how the initiatives to bring low-cost screens to small towns could change the face of the film business.  Dangal, one of the biggest hits in Indian cinema, grossed Rs 375 crore in the country. But if you do the numbers based on average ticket prices, only 3.1 per cent Indians watched it on a cinema screen. The reason — “the lack of screens. It could have been twice that if there were more screens,” says P V Sunil, chief executive officer and director, Carnival Cinemas. He’s put his ...

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Filmy Connection-2: Bridging the screen divide

Initiatives to bring low-cost screens to small towns could change the face of the film business

Initiatives to bring low-cost screens to small towns could change the face of the film business The concluding part of a two-part series on the cinema market looks at how the initiatives to bring low-cost screens to small towns could change the face of the film business.  Dangal, one of the biggest hits in Indian cinema, grossed Rs 375 crore in the country. But if you do the numbers based on average ticket prices, only 3.1 per cent Indians watched it on a cinema screen. The reason — “the lack of screens. It could have been twice that if there were more screens,” says P V Sunil, chief executive officer and director, Carnival Cinemas. He’s put his ... image
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