Burned by Note 7 fiasco, Samsung rewires strategy

Korean chaebol shifts focus to semi-premium rang; pushes hard in online space, where it lags peers

Arnab Dutta & Viveat Susan Pinto  |  New Delhi/Mumbai 

With no high-end models after the Note 7 debacle, Korean chaebol Samsung, known for its super-premium phones in the Rs 45,000-plus bracket, is counting on its semi-premium range to improve sales. By semi-premium, the reference here is to phones in the Rs 25,000-35,000 bracket. At the same time, the country’s largest smartphone maker is also eyeing numero uno position in the online space, where it lags peers Xiaomi and Lenovo at No. 3.  On Monday, March 6, Samsung will launch a new phone in India in the Rs 25000-30,000 bracket. This will be the second launch in a week in ...

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Burned by Note 7 fiasco, Samsung rewires strategy

Korean chaebol shifts focus to semi-premium rang; pushes hard in online space, where it lags peers

Korean chaebol shifts focus to semi-premium rang; pushes hard in online space, where it lags peers With no high-end models after the Note 7 debacle, Korean chaebol Samsung, known for its super-premium phones in the Rs 45,000-plus bracket, is counting on its semi-premium range to improve sales. By semi-premium, the reference here is to phones in the Rs 25,000-35,000 bracket. At the same time, the country’s largest smartphone maker is also eyeing numero uno position in the online space, where it lags peers Xiaomi and Lenovo at No. 3.  On Monday, March 6, Samsung will launch a new phone in India in the Rs 25000-30,000 bracket. This will be the second launch in a week in ... image
Business Standard
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