Clariant, the Swiss specialty chemicals major, is strengthening its position in Indian home & personal care (HPC) market by focusing on innovative ingredients aimed at providing solutions for unmet needs in this market. As part of this strategy, the company is showcasing its newly-acquired actives range, natural ingredients and its inspirational trend guide BeautyForward at HPCI 2017, the HPC ingredients exhibition held in Mumbai from March 2-3, 2017.
“Clariant thrives on the ability to identify new customer needs at an early stage and develop innovative solutions. This robust portfolio of formulation inspirations, across several market segments of the home & personal care industry is our commitment towards enhancing overall consumer experience,” said R. Kumaresan, head - industrial & consumer specialties (India), Clariant. With its wide range of ingredients, Clariant aims to support formulators, especially homegrown brands in India, to develop futuristic home & personal care products.
The company has also presented the portfolio of naturally-sourced products from BioSpectrum and Beraca, which have formed strategic alliances with Clariant. While Clariant acquired 30 percent stake in Beraca (a Brazilian company that is known for its natural and organic certified cosmetic ingredients) in 2015, Swiss firm had bought 17 percent stake in BioSpectrum (the South Korea-based developer of specialty active cosmetics ingredients derived from Asia’s diverse flora) in 2016.
A general trend towards greater natural and sustainable ingredients is increasingly influencing purchase decisions in the cosmetics sector globally; this is translating into India as well. Analogous to the trend in foodstuffs, the market for organic and natural cosmetics has transformed from a niche segment to a boom segment in recent years.
And it is this opportunity that Clariant intends to tap into with its natural ingredients, offered by Beraca and BioSpectrum. “Clariant's sustainable and innovative beauty ingredients and trend insights will create a positive impact on people's lives through influencing the beauty products of tomorrow,” said Nicolas Lasbistes, global technical marketing manager – personal care, ICS, Clariant.
