Alphabet’s YouTube will launch a live TV service featuring US broadcast networks and cable channels to attract young fans of online videos to a pay television package, YouTube executives said on Tuesday.
The new offering, called YouTube TV, will compete with other services fighting to attract mobile-loving younger audiences who dropped pricier, traditional cable and satellite packages or never signed up in the first place.
YouTube TV will be delivered over the internet and debut in the coming months at a cost of $35 a month for six accounts, YouTube Chief Executive Susan Wojcicki told reporters at an event in Los Angeles.
