Mobile travel sales in India likely to rise at 67.1% from 2017-20: Study
MUMBAI: Mobile travel sales in India are likely to rise at 67.1% compound annual growth rate (CAGR) from 2017 to 2020 suggesting that Indians prefer mobiles for browsing travel, a study conducted by Euromonitor International and Criteo said Thursday.
The report added that millenials most often use the smartphone for online browsing of travel products and services. "Tech-savvy millennials primarily browse for best travel packages and in-destination activities through their mobile phones and OTA mobile apps," Dushyant Sapre, Commercial Director, Criteo India said.
57% of Indian digital travelers are most influenced by travel website reviews, posts and forums, especially in the case of millennials, the report said.
The convenience of online shopping and that prices can be easily compared on online stores drive online travel sales in India, the study said. It added that that ownership of digital devices, accessibility to the internet were motivating factors of online travel sales.
56% respondents said that internet advertisements of the destination and travel services influenced their travelling decisions.
The study also found that consumer expenditure on leisure in India would grow by 9.9% from 2017 to 2020. The survey further highlighted that on average, a person took 6.7 trips in the past 12 months with an average spending on a leisure trip of Rs 55,176 while debit and credit cards are the most popular modes of payment.
The report added that millenials most often use the smartphone for online browsing of travel products and services. "Tech-savvy millennials primarily browse for best travel packages and in-destination activities through their mobile phones and OTA mobile apps," Dushyant Sapre, Commercial Director, Criteo India said.
57% of Indian digital travelers are most influenced by travel website reviews, posts and forums, especially in the case of millennials, the report said.
The convenience of online shopping and that prices can be easily compared on online stores drive online travel sales in India, the study said. It added that that ownership of digital devices, accessibility to the internet were motivating factors of online travel sales.
56% respondents said that internet advertisements of the destination and travel services influenced their travelling decisions.
The study also found that consumer expenditure on leisure in India would grow by 9.9% from 2017 to 2020. The survey further highlighted that on average, a person took 6.7 trips in the past 12 months with an average spending on a leisure trip of Rs 55,176 while debit and credit cards are the most popular modes of payment.
