Two is company

Hospitality chains are looking for operational efficiencies without diluting their brands

Shivani Shinde Nadhe  |  Pune 

Given the highly competitive and crowded market for travel in the country, Indian hospitality chains have been experimenting with a concept that has taken off in a big way in the West. They are locating multiple brands on one property; Accor, Lemon Tree and others have opened up budget and premium branded hotels within the same premises during the past three to four years and; buoyed by the response and impact on the bottom line, both are opening their third two-in-one properties this year. Accor plans to set up its third Pullman-Novotel combine in the second half of 2017 in ...

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Two is company

Hospitality chains are looking for operational efficiencies without diluting their brands

Hospitality chains are looking for operational efficiencies without diluting their brands Given the highly competitive and crowded market for travel in the country, Indian hospitality chains have been experimenting with a concept that has taken off in a big way in the West. They are locating multiple brands on one property; Accor, Lemon Tree and others have opened up budget and premium branded hotels within the same premises during the past three to four years and; buoyed by the response and impact on the bottom line, both are opening their third two-in-one properties this year. Accor plans to set up its third Pullman-Novotel combine in the second half of 2017 in ... image
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