With a view to further strengthen its presence in Africa, media company Zee Entertainment Enterprises (ZEEL) today said it has forayed in the French-speaking nation Mali.
"Zee will be making further inroads into the vast continent of Africa with our entry into the French-speaking country of Mali," ZEEL International Broadcast Business CEO Amit Goenka said in a statement.
The company will be launching its general entertainment channels Zee Magic and movie channel Zee Cinema dubbed in French on DTT network-TNTSAT Africa in Mali.
It is also partnering African DTH platform DStv for the launch of Zee Bollymovies, an English-dubbed Bollywood movie channel for the African market.
Zee Bollymovies was launched in January this year in Africa.
DStv will first premiere Zee Bollymovies in South Africa and then take it to the rest of the continent to market Bollywood entertainment to Africa.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)