Tata Global Beverages (TGB) and Keurig Green Mountain, Inc. (Keurig) today announced a multi-year expansion of their partnership for the manufacturing, sales, licensing and distribution of the Eight O'Clock coffee and Tetley tea brands in K-Cup pods for use in Keurig brewers.
The renewed long-term agreement allows for the continued success for the brands through in-home and away-from-home channels, as well as on Keurig's consumer direct websites, www.Keurig.Com and www.Keurig.Ca, throughout the US and Canada, a joint statement said.
"This agreement underscores TGB's focus on growth through strategic alliances and category expansion. This move will help our continued growth in the pods category in USA and Canada," Ajoy Misra, MD & CEO of Tata Global Beverages said in a statement.
"We are excited to continue to support the Eight O'Clock coffee and Tetley tea brands as part of the Keurig family," says Mark Wood, Chief Business Development & Partners Officer at Keurig.
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