Not happy about being at No.2, says new Audi India head

Interview with Rahil Ansari

Ajay Modi  |  New Delhi 

Rahil Ansari, 38, recently took charge as Head of Audi India, one of the youngest brand directors in the German luxury car maker. Ansari, who has spent 13 years with Audi globally, including a two-year stint in India (2011-2013) handling dealerships, speaks to Ajay Modi. Edited excerpts: What considerations were behind your selection as India head? The company made it clear they needed someone of Indian origin and who's been here, knows the psyche of Indian buyers and understands the culture. They also wanted someone young to reflect Audi, which is a young and dynamic ...

TO READ THE FULL STORY, SUBSCRIBE NOW AT JUST Rs 149 A MONTH

Key stories on business-standard.com are available to premium subscribers only.

LOGIN

EMAIL / USER NAME
PASSWORD
REMEMBER ME Forgot password?
LOGIN

Not a member yet ? Resister Now

Connect using any below

  • Don't lose the opportunity of saving $26.77 per month
  • Don't lose the opportunity of saving $26.77 per month
Total Amount
Rs. 0.00
To proceed, kindly select a subscription package

WHAT YOU GET

On Business Standard Digital

  • Access your subscription from anywhere. Be it your computer, tablet or smartphone using a browser or the App, Your Choice.
  • Access to exclusive content, features, opinions and comment, hand-picked by our editors, just for you.
  • Pick your 5 favourite companies. Get all the news upates at the end of each day through E-Mail.
  • Pick the industry that you want to track. And get a daily news letter specific to that industry. Cut out the clutter.
  • And stay on top of your investments. Track stock prices in your portfolio
  • Access 18 years of archival data

On Digital

  • Seamless access to WSJ.com with your Business Standard digital account.
  • Experience the best of the Journal's reporting, video and interactive features.
  • Read about the people and events shaping business, finance, technology, politics, technology and culture.
  • Stay informed with newsletters - an easy way to get WSJ content straight to your inbox - making life easier on your busiest days.
  • More business executives read the Journal globally than any other publication.
*Note :
Our Partners are proud to be associated with this initiative and will contribute Rs 100 x 6 months thereafter, standard rate of Rs 149 will be charged.
Offer valid for Indian residents only
Requires you to share personal information like PAN, Date of Birth, and Income.
*Annual saving on WSJ subscription price of US$ 347.88 (12 months @ US$ 28.99 per month)
* 1US$ = 67.50 INR.
*Please note that this offer is not valid if you are/were a registered/existing user on WSJ Digital

Not happy about being at No.2, says new Audi India head

Interview with Rahil Ansari

RAHIL ANSARI, 38, recently took charge as Head of Audi India, one of the youngest brand directors in the German luxury car maker. Ansari, who has spent 13 years with Audi globally, including a two-year stint in India (2011-2013) handling dealerships, speaks to Ajay Modi. Edited excerpts:What considerations were behind your selection as India head?The company made it clear they needed someone of Indian origin and who's been here, knows the psyche of Indian buyers and understands the culture. They also wanted someone young to reflect Audi, which is a young and dynamic brand. What is the mandate?Volume is one but we will not overdo it. We want to create a sustainable growth in India. We are not happy being at number two. We want to be at the top; that is the target. But, not to do it overnight but sustainably so -- when we reach the top, we should stay there. Your first few priorities?I have been speaking to dealers and customers. There are India- specific challenges. We wish we had ... Rahil Ansari, 38, recently took charge as Head of Audi India, one of the youngest brand directors in the German luxury car maker. Ansari, who has spent 13 years with Audi globally, including a two-year stint in India (2011-2013) handling dealerships, speaks to Ajay Modi. Edited excerpts: What considerations were behind your selection as India head? The company made it clear they needed someone of Indian origin and who's been here, knows the psyche of Indian buyers and understands the culture. They also wanted someone young to reflect Audi, which is a young and dynamic ... image
Business Standard
177 22