Rasna's health trump card

The company takes a fresh shot at portfolio expansion with the launch of a baked sweet snack Vitos

Sangeeta Tanwar 

Rasna, maker of the eponymous fruit-based soft drink concentrate, has forayed into the baked sweet snack category with the launch of Rasna Vitos. It signifies Rasna’s intent to step out of its single-product identity and drive business growth by being a part of the fast-expanding baked sweet snack category. According to Euromonitor, between 2010 and 2015 the sweet and savoury snacks netted 26 per cent to emerge as the fastest growing segment within packaged food. “As a drinks-only company, Rasna for long has been considering the need to get into product categories ...

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Rasna's health trump card

The company takes a fresh shot at portfolio expansion with the launch of a baked sweet snack Vitos

The company takes a fresh shot at portfolio expansion with the launch of a baked sweet snack Vitos Rasna, maker of the eponymous fruit-based soft drink concentrate, has forayed into the baked sweet snack category with the launch of Rasna Vitos. It signifies Rasna’s intent to step out of its single-product identity and drive business growth by being a part of the fast-expanding baked sweet snack category. According to Euromonitor, between 2010 and 2015 the sweet and savoury snacks netted 26 per cent to emerge as the fastest growing segment within packaged food. “As a drinks-only company, Rasna for long has been considering the need to get into product categories ... image
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