WhatsApp keen to plug into India's digital commerce play

Brian Acton, co-founder of WhatsApp said company will continue to invest across India

Press Trust of India  |  New Delhi 

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Brian Acton, co-founder of popular messaging app WhatsApp, on Friday called on IT Minister to discuss ways in which the company can contribute to India's vision for commerce.

Highlighting the country's importance, Acton said hopes to contribute more to "India's vision for commerce in future".



"is a very important country to us, and we're proud to have 200 million people who use to connect with their friends, family and communities. We build every feature to be simple, reliable, and secure, and this vision is in line with what promises to achieve," he added.

Acton said the company will continue to invest across to help people.

"Brian Acton, the co-founder of @and a fine mind in the field of met me today," the Minister tweeted along with a photograph of the two after his meeting.

"I also appreciated the good role of platforms like @facebook, @are playing in the field of empowerment," Prasad added.

Earlier this week, Microsoft chief Satya Nadella was also in town to meet Prime Minister Narendra Modi and Prasad to discuss the company's inclusion programme that leverages for improving rural healthcare and education.

Acton, who is on a one-day trip to India, is slated to address students at IIT-Delhi, along with Head of Business, Neeraj Arora, later this evening.

Facebook-owned has almost become the default messaging application for people in countries like and Brazil. In India, it competes with the likes of Hike, Snapchat and Viber.

is also the biggest market for Of its over one billion users, about 200 million are here.

had said it would focus on rolling out commercial messaging this year for businesses as it looks to tap into enterprises for monetising its platform.

Last year, had stopped charging $1 per year subscription fee to go completely free for its users across the world.

While does not intend to introduce any third- party ads for monetisation, it has said the company will test tools that allow users to communicate with businesses and organisations like banks and airlines through its platform.

has just rolled out a new update, introducing SnapChat-like features to turn its platform into a sort of social media app.

Similar to Facebook, the app now features 'Status', which appears as a separate tab within the app. This allows users to share GIF, videos and photos with their friends for 24 hours after which the content vanishes.

WhatsApp keen to plug into India's digital commerce play

Brian Acton, co-founder of WhatsApp said company will continue to invest across India

Brian Acton, co-founder of WhatsApp said company will continue to invest across India Brian Acton, co-founder of popular messaging app WhatsApp, on Friday called on IT Minister to discuss ways in which the company can contribute to India's vision for commerce.

Highlighting the country's importance, Acton said hopes to contribute more to "India's vision for commerce in future".

"is a very important country to us, and we're proud to have 200 million people who use to connect with their friends, family and communities. We build every feature to be simple, reliable, and secure, and this vision is in line with what promises to achieve," he added.

Acton said the company will continue to invest across to help people.

"Brian Acton, the co-founder of @and a fine mind in the field of met me today," the Minister tweeted along with a photograph of the two after his meeting.

"I also appreciated the good role of platforms like @facebook, @are playing in the field of empowerment," Prasad added.

Earlier this week, Microsoft chief Satya Nadella was also in town to meet Prime Minister Narendra Modi and Prasad to discuss the company's inclusion programme that leverages for improving rural healthcare and education.

Acton, who is on a one-day trip to India, is slated to address students at IIT-Delhi, along with Head of Business, Neeraj Arora, later this evening.

Facebook-owned has almost become the default messaging application for people in countries like and Brazil. In India, it competes with the likes of Hike, Snapchat and Viber.

is also the biggest market for Of its over one billion users, about 200 million are here.

had said it would focus on rolling out commercial messaging this year for businesses as it looks to tap into enterprises for monetising its platform.

Last year, had stopped charging $1 per year subscription fee to go completely free for its users across the world.

While does not intend to introduce any third- party ads for monetisation, it has said the company will test tools that allow users to communicate with businesses and organisations like banks and airlines through its platform.

has just rolled out a new update, introducing SnapChat-like features to turn its platform into a sort of social media app.

Similar to Facebook, the app now features 'Status', which appears as a separate tab within the app. This allows users to share GIF, videos and photos with their friends for 24 hours after which the content vanishes.
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