Alexa, Siri, Cortana: The problem with all-female digital assistants

Men and women may prefer female voices, but it's about time we had more male options

Joanna Stern | WSJ 

Over on Greek Row is the Delta Phi AI sorority. They don’t sip boxed wine or throw carwash fundraisers; instead they learn responses to every single question humankind throws at them, from weather reports to a calculation of pi to the 65th digit.   Notable members include Siri, Cortana, Google Assistant and the newly elected chapter president, Alexa. They have tried to arrange keggers with the Ro-bro fraternity, but it only had one member: IBM’s Watson. Sad.   You get the point: The virtual assistants popping up in our lives sound overwhelmingly female. ...

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Alexa, Siri, Cortana: The problem with all-female digital assistants

Men and women may prefer female voices, but it's about time we had more male options

Men and women may prefer female voices, but it's about time we had more male options Over on Greek Row is the Delta Phi AI sorority. They don’t sip boxed wine or throw carwash fundraisers; instead they learn responses to every single question humankind throws at them, from weather reports to a calculation of pi to the 65th digit.   Notable members include Siri, Cortana, Google Assistant and the newly elected chapter president, Alexa. They have tried to arrange keggers with the Ro-bro fraternity, but it only had one member: IBM’s Watson. Sad.   You get the point: The virtual assistants popping up in our lives sound overwhelmingly female. ... image
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