India's food processing market has been identified as a sunrise industry, owing to growing disposable incomes, urbanisation and changing lifestyles, which are pushing up demand for packaged food.
The market is also being fuelled in part by the demand for healthy and nutritional products, as well as a growing base of young, urban consumers, an Assocham and Grant Thornton Report on food processing says. The growth has prompted most global food giants to make a beeline for India. Viveat Susan Pinto looks at how the market is shaping up.
