Nikon India, 100 per cent subsidiary of Nikon Corporation, expects a strong double digit growth in the country DSLR camera market this year as it expands its retail presence.

The Japanese company today inaugurated a new Nikon Experience Zone in the city, its 26th Experience in South India, and has over 120 zones across the country, and is gearing up for next phase of growth as it looks to tap Tier II and Tier III cities and towns.

After inaugurating the new experience zone, Kazuo Ninomiya, Managing Director, Nikon India, said, “The company closed last year with a turnover of over Rs 1,100 crore in the country, growing by over 10 per cent over previous year.As we look to further strengthen our presence in the country and enter non metro cities and towns, we will further consolidate our position. We are looking at a strong double digit growth this year.”

The company adopted the shop-in-shop retail concept to address the growing needs of photography enthusiasts, whose number is swelling by each passing day.

Significantly, the use of high resolution smart camera phones to capture photographs is also bringing in more customers onto the Nikon fold. This is because such customers want to capture moments with superior DSLR cameras to better express themselves, he said.

The company has a market share of over 55 per cent in the DSLR range in the country which accounts for sales of over five lakh units per annum. The market is growing at over double digit over the years and this will only get bigger, he said.