Taj rebrands all hotels as Taj Hotels Palaces Resorts Safaris
NEW DELHI: Indian Hotels Company Limited (IHCL) has grouped all its hotels in the current portfolio globally under a single branded house identity called Taj Hotels Palaces Resorts Safaris. IHCL stated each of the four groups: Taj Hotels, Taj Palaces, Taj Resorts and Taj Safaris, will have clearly defined experiences. Under this restructuring, the brands Vivanta by Taj and Gateway will merge under a single Taj brand identity. IHCL expects transition of all hotels under the new architecture to be completed by December 2017.
The company said the new brand architecture was designed to honour the over 100 years legacy of the Taj and to realign Taj’s vision of building a globally-reputable chain of world-class hotels. The new brand identity, it added, is a reflection of guest insight and research with all stakeholders including associates, owners and partners, all of whom indicated a stronger emotional connect and affinity for brand Taj.
For Taj Hotels the distinct experiences have been identified as in-room check-ins, lobbies designed as cozy living rooms, 24/7 services including breakfast, fitness centers, and spas.
All Taj Palaces will offer royal experiences that include themed suites which can be completely personalized to guest preferences, unique dining experiences and dedicated butler services for suites.
Taj Resorts will be designed to brings out the natural beauty of the locations where they operate. Resorts will offer complete personalization for suites, sustainable food menus and signature Jiva Spas. Taj Safaris, located in or near National Parks will operate with lighter carbon footprints and will aim at championing local community engagement. Safari experiences will include adventure trails, breakfast in the woods and other dining experiences with farm-to-fork concepts for guests, IHCL stated.
Rakesh Sarna, CEO and MD, Taj Hotels Palaces Resorts Safaris said: “We are humbled to be custodians of the vision of our founder, Jamsetji Tata, and very grateful to our guests who feel a deep connection with the Taj he built and who place their faith in us on a daily basis. The new brand identity honours the renowned legacy of the Taj in a structure that will create greater brand resonance with our guests and also allow for considerable value creation for all our stakeholders."
The essential elements of the Taj corporate brand logo the main unit and colour palette will remain the same.
The company said the new brand architecture was designed to honour the over 100 years legacy of the Taj and to realign Taj’s vision of building a globally-reputable chain of world-class hotels. The new brand identity, it added, is a reflection of guest insight and research with all stakeholders including associates, owners and partners, all of whom indicated a stronger emotional connect and affinity for brand Taj.
For Taj Hotels the distinct experiences have been identified as in-room check-ins, lobbies designed as cozy living rooms, 24/7 services including breakfast, fitness centers, and spas.
All Taj Palaces will offer royal experiences that include themed suites which can be completely personalized to guest preferences, unique dining experiences and dedicated butler services for suites.
Taj Resorts will be designed to brings out the natural beauty of the locations where they operate. Resorts will offer complete personalization for suites, sustainable food menus and signature Jiva Spas. Taj Safaris, located in or near National Parks will operate with lighter carbon footprints and will aim at championing local community engagement. Safari experiences will include adventure trails, breakfast in the woods and other dining experiences with farm-to-fork concepts for guests, IHCL stated.
Rakesh Sarna, CEO and MD, Taj Hotels Palaces Resorts Safaris said: “We are humbled to be custodians of the vision of our founder, Jamsetji Tata, and very grateful to our guests who feel a deep connection with the Taj he built and who place their faith in us on a daily basis. The new brand identity honours the renowned legacy of the Taj in a structure that will create greater brand resonance with our guests and also allow for considerable value creation for all our stakeholders."
The essential elements of the Taj corporate brand logo the main unit and colour palette will remain the same.
