Opposition bets big on India, plans huge investment
NEW DELHI: Chinese smartphone maker Oppo is taking big steps into India, a key market where it will begin manufacturing at a more granular level, besides entering into the online sales segment, after jumping to the No 5 spot in quick time on the back of traditional offline sales.
Oppo will partner with Flipkart to launch exclusive online models starting this week, and will co-invest in branding and marketing to strengthen its position as a top player in the country.
“OPPO Mobiles would begin operations at the brand new SMT facility in Greater Noida in 2017 as part of our commitment under Make in India programme,” an India spokesperson said.
SMT, or surface mount technology, produces the printed circuit boards of an electronic device, on which various circuits are embedded that allow the basic functioning of the device, in this case a smartphone.
At present, most companies, except for Samsung, assemble phones from semi-knocked down (SKD) mobile phone modules or kits. SMT is part of the completely knocked down (CKD) phase of assembling.
Oppo will partner with Flipkart to launch exclusive online models starting this week, and will co-invest in branding and marketing to strengthen its position as a top player in the country.
“OPPO Mobiles would begin operations at the brand new SMT facility in Greater Noida in 2017 as part of our commitment under Make in India programme,” an India spokesperson said.
SMT, or surface mount technology, produces the printed circuit boards of an electronic device, on which various circuits are embedded that allow the basic functioning of the device, in this case a smartphone.
At present, most companies, except for Samsung, assemble phones from semi-knocked down (SKD) mobile phone modules or kits. SMT is part of the completely knocked down (CKD) phase of assembling.
