Emami’s BoroPlus, has gained on consumer trust and has moved ahead by 30 rankings to the 54th position in the recently published Brand Equity Most Trusted Top 100 Brands Consumer Survey 2016.

In 2015, BoroPlus was ranked in the 84th position.

According to Priti A Sureka, Director, Emami Limited, the economy as a whole has been facing a depressed consumer sentiment in recent times.

“Despite this, it is heartening to see brand BoroPlus not only register good volume growth of around 15 per cent; but also successfully improve its ‘Consumer Trust’, which ultimately drives a brand,” she was quoted as per a release issued by the company.

Conducted by Nielsen, Brand Equity Most Trusted Brands is considered to be one of the largest consumer surveys of its kind in India. The Most Trust Brand survey covered 13 cities, including all the major metros like Delhi, NCR, Lucknow, Chandigarh, Kolkata, Patna, Bhubaneswar, Mumbai, Ahmedabad, Indore, Chennai, Bengaluru and Vijayawada.